How to Build a Scalable Returns Management System for Growing E-commerce Brands
How to Build a Scalable Returns Management System for Growing E-commerce Brands
Most e-commerce brands treat returns as a cleanup task, something to manage quietly after the real work of selling is done. That framing is expensive. The average return rate for online orders sat at 17.6% in 2023 (National Retail Federation), which means nearly one in five items shipped eventually comes back. At any real volume, that's not a footnote. It's a second supply chain running in reverse.
Start With a Formal Intake System
The point of failure in many brands is the return process. Customers send an email to support, then an agent responds, hopefully neither loses the details, and the resolution is unlikely to be identical to the last request. Nothing is tied together, barely anything is tracked for an...






